A developer-friendly system for X, LinkedIn, Substack, and beyond — without burning out.
Distribution beats features, every time. But most devs ignore it. A systematic social media presence is the difference between building in silence and building an audience that pays.
Tier 1: X + LinkedIn — daily engagement, highest ROI
Tier 2: Substack — own the audience, newsletter depth
Tier 3: YouTube — evergreen, long-form, later
Tier 4: Instagram, Facebook, TikTok — skip for now
2-3 posts per day. Premium boosts reach 2-10x. Reply velocity in first 15 min is everything. Proof posts with screenshots crush theory posts 3:1.
Write 1 proof post (screenshot + insight)
Reply to 5-10 high-visibility posts with value
Quote tweet 1-2 times with your POV
Send 2-3 value-first DMs to engagers
Post daily — carousels 2-3x reach. Profile-first: headline tells who you help and the outcome. Comment depth matters more than post volume.
Carousels: 5-7 slides, strong hook → framework → CTA
POV posts: proof + personal take on industry topic
Comment on 20+ posts daily (add frameworks, not fluff)
Repost winners every 5-7 days with fresh framing
Morning: 15 min — reply to 5+ X posts, comment on 10 LinkedIn. Afternoon: 10 min — write and schedule 1 post each platform. Evening: 5 min — reply to every comment.
One post a day for a year beats ten posts a day for a month. The people who win are not the most talented — they are the ones who show up every day and do not quit.
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